Swiggy: The Marketing Strategy that helped to reach the first success
Today, I am going to share the most popular marketing strategy that helped Swiggy get its first 35 customers.
Swiggy, the most popular food delivery app, has taken its time to reach this space. During the starting days of 2015, when only a website was available to take customers to place orders and no mobile app was available, Swiggy was trying to promote its product.
In those days, Swiggy largely depended on pamphlets and word-of-mouth marketing. They continue to be, in my opinion, the strongest marketing tool.
Then a small action was taken to reach their first success. i.e., the first 35 customers through Wom. (Electronic word-of-mouth) marketing strategy.
How did it work?
Harsha, the co-founder’s friend, was employed at Flipkart. He took a small promotional action to support his friend by spreading the Swiggy website link in internal groups. The next day, Swiggy had 35 users. The first taste of success.
Why did it become effective?
Media Advertisement, the billboards always have space for marketing, but the most influential strategy would be “word by mouth” when it comes from your closed circle.
The benefits of Word by Mouth marketing could be of:
- Trust and Credibility
- Authenticity
- Cost-Effectiveness
- Long-Term Impact
Reference link: https://www.seedtoscale.com/podcast/untold-seed-stories-first-500-days-of-swiggy
Key takeaway: The path to success is not always costly.
